How we help

We're here to make being active more attractive to women. We use our experience, our research and our lobbying power to help break down the barriers that are putting women off:

A culture that prizes thin over healthy.

Sport and fitness delivery that doesn't have women's needs at its heart.

A sport sector that puts men way out in front in terms of profile, investment and leadership.

To make being active more attractive for women and girls we do three things:

We help: sports and fitness deliverers get it right.
We inspire: women to give it a go and get active again.
We persuade: sports bodies, government and the media to take women seriously.