We are the charity that campaigns to make physical activity an everyday part of life for women and girls.
Why? Because being active gives us energy. Because being active gives us confidence. Because being active helps us achieve our personal best. Because being active can be social and fun. Because being active helps us stay all round healthy. And because being active can inspire others to do the same.
But…..
Women are losing out. Over 80% are not active enough to stay healthy. Young women leave school half as active as young men. All because being active isn’t attractive to women.
It’s not attractive because:
· Women lead busy lives and exercise isn’t a priority for most
· PE at school puts up to a quarter of girls off sport for life
· Women’s sport is short-changed in its profile, investment and leadership
· A lot of facilities miss the mark for women
· Today’s agenda is to be thin not healthy.
For 25 years we’ve been helping, persuading and inspiring towards our vision of a nation of active women and girls. We’ve made some great strides, but we’ve got a long way to go.
