Why we're here

The Women's Sport and Fitness Foundation is the leading sport charity dedicated to improving and promoting opportunities for women and girls in sport at every level.


A shift is required in the nation's awareness and perception of women in sport and we have three decades of experience working with influential individuals, businesses and public sector bodies to advocate change.


The team campaigns to transform sport for the benefit of every woman and girl in the UK, championing their right to take part in, and benefit from, sport: from the field of play to the boardroom, from early years and throughout her life


Our Vision:

We exist to transform sport for the benefit of every woman and girl in the UK.

Our Mission:

We will champion the right of every woman and girl in the UK to take part in, and benefit from, sport: from the field of play to the boardroom, from early years and throughout her life.

Our Values:


Fairness: We believe in equal opportunities for women and girls, not only in sport, but in society as a whole. Where these do not exists, we are committed to championing change. we go the extra mile to ensure everyone has a fair chance to enjoy the benefits and potential of sport.


Challenging: We do not accept the current sporting environment with its limited opportunities for women and girls. With a passion for progress, we will challenge the norms and current attitudes, and demand changes in the way sport is run.


Insight-led: Insight and evidence drive everything we do. We research our subjects rigorously to build expertise and develop the highest quality information. By insisting on innovative thinking, we ensure we are always thought-leaders for women and girls in sport.


Collaborative: We understand the specific and unique role we play in working to achieve our ambitious vision, but we cannot achieve it alone. So, where appropriate, we work in partnership with like-minded people to transform sport for women and girls.


MORE WOMEN PLAYING, WORKING, SEEING


We are a small charity with big ambitions. We want more for every woman and girl in the UK. We are dedicated to working towards four key goals in our strategy.


PLAY                           More women participating in sport

WORK                         More women in the workforce and volunteering

NORMALISATION       More media coverage

GROW                         More support for the Women's Sport and Fitness Foundation