Our Insight and Policy

Insight and evidence drives everything we do.


We are the thought leaders for women and girls in sport.


We help deliverers, our partners and other stakeholders understand women's motivations and expectations in sport.


We are committed to building our expertise and developing the highest quality of information and insight.


Insight: what we do

The Women's Sport and Fitness Foundation insight team provides bespoke consultancy support to the UK sport sector. We work closely with nine National Governing Bodies (NGBs) through Sport England offering tailored insight and strategic assistance.


We have the knowledge and experience to help sports understand the female market, and help them better position their sport and develop products to match these needs. The Women's Sport and Fitness Foundation also works within the Higher and Further Education sector; with the media; and, with existing and potential investors in women's sport.


Explore our Research Library >


To find out more about the Women's Sport and Fitness Foundation's consultancy offering, contact Radha Balani - radha@wsff.org.uk or 020 7608 5299.