Why Go Girl?

Two years ago, a nation got behind Team GB and the #gogirl campaign, backing a pledge to create the largest ever community of support for women’s sport.

This year at the Winter Olympics, where women will compete in the Ski Jump for the first time, we’re asking supporters to help us recreate that community of support for all the female athletes at Sochi 2014. And that’s why we’re bringing back #gogirl – to show that 2012 wasn’t a one off and women’s sport is there to be celebrated in the long-term!

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