That could mean encouraging schools to think of more imaginative PE lessons for girls, or giving women more confidence to exercise, or pushing for more media coverage of women in sport
The one thing we don't do is under estimate the scale of the challenge.
At 15, only half as many girls as boys take the recommended amount of exercise.
Fewer and fewer young women take regular exercise every year.
Women's sport only receives 0.5% of commercial investment.
Our challenge is to help, persuade and inspire women of all ages to stay active. Not just at school, but as they grow up and grow old.