Did you know that 21% of men agree that being sporty is not feminine.
The Commission on the Future of Women's Sport was launched in 2008 by Andy Burnham MP, the then Secretary of State for Culture, Media and Sport. Conceived by the Women's Sport and Fitness Foundation (WSFF), its purpose is to unlock the exceptional potential of women's sport, by addressing the problems of leadership, investment and profile in the sector.
Today, women hold just one in five of the top jobs in sport, investment in women's sport lags far behind men's and as little as two per cent of sports media coverage is devoted to female competitors and teams.
These statistics reveal a bias that is preventing women's sport from reaching its potential - from elite sport to the grassroots. Progress would bring far-reaching benefits, for Britain's sporting reputation and success, for young girls who find role models who can inspire them to get involved, and for a commercial women's sport market that holds real potential for growth.
Over the next three years, commission members, who are leading figures in business and the media and are chaired by Dame Tanni Grey-Thompson DBE will raise awareness of the issues, recommend solutions and work directly with those with the power to effect change.
The Commission's first focus has been leadership in sport and in July 2009, it published Trophy Women? Why a balanced board is good business for sport.
Produced in conjunction with Opportunity Now, the specialists on women in the workplace, the report focuses on the need to increase the numbers of women in leadership positions in sport. Leadership matters because the way in which organisations are governed and led has a direct impact on their fundamental business: performance. Lack of diversity at a senior level of administration is curtailing organisational performance and preventing sport from capitalising on one of its most significant opportunities: to successfully engage the female half of the population and realise the potential of women's sport.
The report was launched with backing from a team of senior figures in sport. These include Lord Triesman, Lord Coe, Dame Tanni Grey-Thompson, Giles Clarke, Ian Drake, Gerry Sutcliffe and Hugh Robertson. More information is available within the press release.
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Chair: Dame Tanni Grey-Thompson DBE |
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Women's Sport and Fitness Foundation
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Registered Charity No. 1060267
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