Physical Activity and Mothers

In 2005, the Women's Sport and Fitness Foundation commissioned Opinion Leader Research (OLR) to carry out a study into socially excluded mothers with young children to enhance the understanding of the barriers that these women face and possible solutions. 

The researchers went beyond known obstacles to look at psychological and emotional factors preventing participation.

 

They feel that exercise was just not on their radar 

They see fitness as the extreme opposite of where they are and don’t have role models to show how it's done 

There are a raft of practical, cultural and religious barriers as well as poor body image and negative messages

 

Positive messaging 

Reversing the conviction that you're either fit or you're not 

Showing realistic role models 

Activities with social support 

Driving community support and endorsement 

Catering for cultural needs 

Emphasise corollary benefits for kids 

Providing clear information; and activities designed to suit young, socially disadvantaged mum’s needs