Women's Sport and Fitness Foundation - Engagement
http://wsff.org.uk/taxonomy/term/450/0
enReturn to Fitness: Active Sussex
http://wsff.org.uk/publications/case-studies/return-fitness-active-sussex
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<P>Having looked at the results from the Women’s Sport and Fitness Foundation <A href="http://www.wsff.org.uk/publications/reports/sweat-city-how-2000-young-women-discovered-positive-power-exercise" target="_blank">‘Sweat in the City’</a> programme Active Sussex and Inspire Leisure wanted to look at how they could support people who want to return to fitness but for various reasons find leisure centres and fitness classes a daunting place to visit.</p><fieldset class="fieldgroup group-overview"><legend>Overview</legend><div class="field field-type-text field-field-case-study-summary">
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<P>To support women to return to fitness and to discover positive power of exercise.</p> </div>
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<fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 25 January 2010 - 29 March 2010<div class="field field-type-text field-field-case-study-organisation">
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Organisation: </div>
Active Sussex and Inspire Leisure </div>
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Project name: </div>
Return to Fitness </div>
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<fieldset class="fieldgroup group-audience"><legend>Audience</legend>All women<div class="field field-type-text field-field-case-study-audience-age">
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Age group: </div>
0 - 15 </div>
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Age group: </div>
16 - 24 </div>
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Age group: </div>
25 - 40 </div>
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Age group: </div>
41+ </div>
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<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
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This was a new approach for Active Sussex. They had tried Back to Netball and similar programmes, but the variety of activities and a consistant mentor for participants was new. </div>
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<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
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Recruitment was done through the local employers and press releases were issued. </div>
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<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
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Local </div>
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<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>A variety of activities<div class="field field-type-text field-field-case-study-delivery-other">
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A variety of activities </div>
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<fieldset class="fieldgroup group-funding"><legend>Funding</legend><div class="field field-type-text field-field-case-study-funding">
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The project was funded by Inspire Leisure and Active Sussex through the Active & Healthy Workplace Inititative, plus the participants were charged £20 for the 10 week course. </div>
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Inspire Leisure, Active Sussex’s Active & Healthy Workplace Initiative, Littlehampton Town Council, Littlehampton Gazette
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<fieldset class="fieldgroup group-results"><legend>Results</legend><div class="field field-type-text field-field-case-study-results-eval">
<div class="field-label">Evaluation: </div>
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Evaluation
• Participants completed pre and post course questionnaires on each participant and analyse
• Participants complete pre and post fitness test (step test and resting heart rate)
• Offer those attending an incentive to carry on visiting the Leisure Centre for physical activity. E.g. 12 for 10 cards, free gym induction etc
The programme was a huge success:
100% of particpants increased their activity levels
70% improved their resting heart rate
100% continued to particpant and took advantage of the incentives
The programme ran was really well received and more courses are planned using the same format. </div>
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<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
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<P><IMG class="mceItem" height="164" alt="" src="http://www.wsff.org.uk/sites/wsff.org.uk/files/imagecache/198x164_case_study_main_image/webform/Return_to_fitness.JPG" width="198" /></p>
<P>For more information telephone Active Sussex on 01273 643869, or e-mail on link below. </p> </div>
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<div class="field-label">Key links: </div>
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<a href="http://www.inspireleisure.co.uk" target="_blank">www.inspireleisure.co.uk</a> </div>
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<a href="http://www.activesussex.org" target="_blank">www.activesussex.org</a> </div>
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<a href="mailto:[email protected]">[email protected]</a> </div>
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<p><a href="http://wsff.org.uk/publications/case-studies/return-fitness-active-sussex" target="_blank">read more</a></p>Body confidenceConfidenceEngagementFacilitiesPhysical literacyThu, 08 Jul 2010 15:48:38 +0000admin872 at http://wsff.org.ukWomen and Football Coaching
http://wsff.org.uk/publications/case-studies/women-and-football-coaching
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<P>Female Coach Development is an innovative project aimed at sustaining the participation of teenage girls in football through the provision of more qualified female coaches. This three year project will produce a coach development model that demonstrates how barriers faced by women who wish to embark on a career in football coaching can be overcome to provide more qualified female coaches.</p><fieldset class="fieldgroup group-overview"><legend>Overview</legend><div class="field field-type-text field-field-case-study-summary">
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<P>The London Playing Fields Foundation along with partners has developed a programme that aims to get more women involved in coaching football. </p> </div>
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<fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 01 October 2008 - 01 October 2011<div class="field field-type-text field-field-case-study-organisation">
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Organisation: </div>
London Playing Fields Foundation </div>
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Project name: </div>
Female Coach Development Project </div>
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<fieldset class="fieldgroup group-audience"><legend>Audience</legend>All women<div class="field field-type-text field-field-case-study-audience-age">
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Age group: </div>
16 - 24 </div>
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<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
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There has been little support for grassroots coaches wishing to progress from the Level 1 Certificate to Level 2 despite the significant increase in required levels of technical knowledge and understanding of the game. This project has tried to address this need by providing a mentoring system whereby the candidates are able to receive one-to-one support from a mentor throughout the duration of their Level 2 certificate. They not only have the opportunity to watch taster sessions, but to deliver and receive feedback on their own performance. At the end of the preparatory course each mentor completes an action plan for the coach so that they are able to identify and work on their weaknesses. </div>
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<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
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LPFF worked with the five County FA’s to recruit participants to the project. It also posted information on the County Sports Partnership website and directly contacted local women’s leagues.
The project was officially launched by Hope Powell, England Women’s National Coach, on 16th October 2008 at London Marathon Playing Field, Greenwich. Hope was joined by her Assistant Coach Brent Hills, Faye White and Emma Byrne from Arsenal LFC and Anita Asante from Chelsea LFC. The event was attended by project funders and partners and it received good coverage in the local and trade press.
In December 2009 Hope Powell returned to the project to celebrate its successful first year. The event received press coverage via the FA, London FA, Fair Game magazine and local press.
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<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
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Local </div>
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<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>Football</fieldset>
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The project has acquired funding for a three year period from various sources including Football Foundation, Jack Petchey, Nike, Sportsmatch and the London Marathon Charitable Trust </div>
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<fieldset class="fieldgroup group-partnership"><legend>Partnership</legend><div class="field field-type-text field-field-case-study-partnership">
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London Playing Fields Foundation set up a project Steering Group comprising: London FA, Essex FA, Middlesex FA, Kent FA, Surrey FA, AFA, London Football Coaches Association, WSFF and SELKENT League. The Steering Group monitors the programme in terms of achieving its outputs and outcomes, ensuring that the project co-ordinates with existing structures and initiatives. It also checks that the project meets the needs of the target groups. In addition it is a forum for generating new ideas on how the project can continuously be improved, especially with a view to planning for future expansion and sustainability.
LPFF works closely with the London FA to enrol candidates on their Level 2 courses and to support the recruitment of Level 1 coaches. LPFF and LFA have also worked in collaboration with two Girls Centres of Excellence to establish Saturday morning coaching clinics in order to introduce girls to the game. </div>
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<fieldset class="fieldgroup group-results"><legend>Results</legend><div class="field field-type-text field-field-case-study-results-lessons">
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The project has just completed its first year and twenty five coaches completed a preparatory course and enrolled on a Level 2 course. All of the fourteen coaches who took their final assessment achieved the Certificate and this is a source of great encouragement and inspiration for new coaches joining the project. The feedback from the coaches has been very positive: “The preparatory course really set me up with confidence and knowledge for the week. It also motivated me and I look forward to the Level 2 course.” “I think watching the mentors deliver sessions and seeing what was required and expected of us and then delivering sessions taking on board things that they had employed was a very effective way of learning.”
A number of monitoring tools were used to capture data from participants during their involvement in the project:
-Application form
-Attendance registers
-Outcome Star
-Post preparatory course action plan
-Coaches’ feedback form
-Quarterly monitoring following completion of the Level 2 Certificate course
Of the fourteen Level 2 qualified coaches ten are currently coaching; with four prevented from doing so by injury, work commitments or travel overseas.
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<div class="field-label">Evaluation: </div>
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The main problem that we have had to overcome is recruiting a group of young people with the appropriate ability and experience with whom the coaches could work during the preparatory course practical sessions. The Football Development Officer has worked closely with local clubs to recruit boys and girls teams for each block of sessions. </div>
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<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
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<H3>Facilities</h3>
<H4>Other</h4>
<P>The venue for the project is London Marathon Playing Field, Greenwich, a dedicated mini-soccer centre and base for the SELKENT league. The pavilion is gender-friendly and the ground regularly hosts girls mini soccer tournaments for leagues and local schools. Through the project the ground has been designated London’s female coach development centre so that it can become a central venue for the delivery not only of preparatory courses but also for female coaching masterclass sessions. </p>
<H3>Growing and sustaining participation</h3>
<H4>Tackling drop off</h4>
<P>The purpose of the project is twofold: 1. To increase the number of qualified female coaches in the game 2. To retain the number of girls playing football By increasing the number of Level 1 and Level 2 coaches in the game it is envisaged that they will become role models for the girls they are coaching and they will provide a more empathetic and cooperative style of coaching. In doing so it will encourage more girls to stay engaged in the game therefore tackling the drop off in participation by teenage girls. The project involves the delivery of a five week preparatory course aimed at providing the coaches with an introduction to the demands of the Level 2 course. It also gives them the opportunity to watch the delivery of practical sessions and to deliver and receive feedback on their own sessions. During this preparatory phase the coaches become familiar with the Level 2 course content and their confidence increases. </p>
<H3>Workforce development</h3>
<H4>Coaching</h4>
<P>The focus of the project is to support more female coaches through their Level 2 certificate so that they are able to make a contribution to the female game either in a paid or voluntary capacity. The coaches are assigned to a mentor during the preparatory course who follows their development through the Level 2 course until the final assessment. The mentors are on hand to give advice and support to the candidates who are encouraged to return to the preparatory course sessions to practise their mock and final assessment topics if they require. The coaches are offered a year’s free membership to London Football Coaches Association so that they are able to access its programme of masterclass sessions and newsletter which features coaching and employment opportunities. </p>
<H3>Talent development</h3>
<H4>Player pathway</h4>
<P>The project provided London FA with financial assistance to subsidise candidates on Level 1 courses. Any outstanding candidates are identified by the tutors and recommended to join the Female Coach Development project to complete their Level 2 certificate. Outstanding candidates from the Level 2 course are recommended to the Girls Centres of Excellence, with five of the fourteen successful candidates now working within a C of E. </p>
<H3>Confidence and self esteem issues</h3>
<P>The purpose of the project was to provide the female coaches with the confidence to enrol on and to complete the Level 2 course. The courses are male dominated and this can be intimidating for some female coaches, particularly those that do not have a high level of playing ability. The preparatory course introduces the coaches to the topics covered by the course and makes sure they are aware of the technical and practical elements that they will be required to demonstrate. It gives them the opportunity to practise these sessions in a supportive environment and to receive feedback from the mentors and fellow coaches. The levels of confidence before and after the preparatory course have been measured and a marked improvement in the levels can be seen at the end of the course. </p>
<H3>Health & wellbeing</h3>
<P>The ultimate aim is to sustain the participation of girls by increasing and improving the female coaching workforce, so there will be a health benefit in terms of fewer girls dropping out of the game.</p> </div>
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<fieldset class="fieldgroup group-key-links"><div class="field field-type-link field-field-case-study-key-links">
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<a href="http://www.lpff.org.uk/whatwedo_projects_details.aspx?id=758" target="_blank">http://www.lpff.org.uk/whatwedo_projects_details.aspx?id=758</a> </div>
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<fieldset class="fieldgroup group-case-study-media"><legend>Media</legend><div class="field field-type-filefield field-field-case-study-media-image">
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Women into coachingCoachingCoachingConfidenceDeveloping your female coaching workforceEngagementfootballHelpTalent developmentWomen into coachingFri, 28 May 2010 15:32:01 +0000admin851 at http://wsff.org.ukTurves Green Little League Netball
http://wsff.org.uk/publications/case-studies/turves-green-little-league-netball
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<P>Little League Netball provides the opportunity for girls aged 8-11 to play competitive netball and receive coaching regardless of ability to pay or play. The league is in a central venue, so remains very local for those involved. Mothers of players run the leagues and take on the training, managing and coaching roles. Along side this Return to Netball sessions have taken place, as many of the women, through watching their children play, became enthused and reminded of how fun netball was. The league also runs a Young Leaders programme, with leavers returning to help out.</p><fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 01 February 2005 - ongoing<div class="field field-type-text field-field-case-study-organisation">
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Organisation: </div>
Birmingham City Council </div>
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Project name: </div>
Turves Green League Netball </div>
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<fieldset class="fieldgroup group-audience"><legend>Audience</legend>All women<div class="field field-type-text field-field-case-study-audience-age">
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Age group: </div>
0 - 15 </div>
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<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
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In terms of Little league Netball, the fact that all abilities are welcome and the professional nature of the league in terms of how it is run with kit and equipment provided etc. And for the Return to Netball sessions, the fact that participants were able to see their children participating and that it was ok and achieveable to be sporty has been really important. </div>
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<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
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Players are recruited to Little League Netball through schools, via letters to parents inviting the childeren to get involved. Posters are also put up in local libraries and leisure centres. Word of mouth has also meant new members getting involved. In terms of the Return to Netball element, the majority of players are parents of Little League members, although sesions have also been promoted through posters in local supermarkets and the Birmingham netball website. </div>
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<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
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<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>Netball</fieldset>
<fieldset class="fieldgroup group-funding"><legend>Funding</legend><div class="field field-type-text field-field-case-study-funding">
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Initially the project was funded with a start up grant from The Children's Network fund and Birmingham City Council. It is now self sustainable through teh league own fundraising eforts and sponsorship from the local community. </div>
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<fieldset class="fieldgroup group-partnership"><legend>Partnership</legend><div class="field field-type-text field-field-case-study-partnership">
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The league is run by Mothers of players in the league and is supported by the local Sports Development Officer for Birmingham City Council. Schools also support the league by promoting it to parents and pupils. </div>
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<fieldset class="fieldgroup group-results"><legend>Results</legend><div class="field field-type-text field-field-case-study-results-lessons">
<div class="field-label">Lessons: </div>
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The project is monitored both by numbers of attendees and participant evaluation forms that ask questions about enjoyments, perceived fitness levels, self esteem etc. </div>
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<div class="field-label">Evaluation: </div>
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We would look more at supporting the transition from Little League to junior club as there are quite a lot of girls that drop out at 11. Inviting local clubs to come along in their club kit to meet the girls on match days and in the environment that they already feel comfortable in. In relation to Return to Netball, we need to review how we follow up with those women who come once or twice and then never again to better understancd and address why this is. </div>
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<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
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<H3>Growing and sustaining participation</h3>
<H4>Tackling drop off</h4>
<P>Stopping girls from droping out of sport is central to the project, by getting them involved at an early age (8) there is more likelyhood of them staying in sport. There are then clear exit routes for the girls when they turn 11 into local clubs. </p>
<H4>Taking part as a family</h4>
<P>Mothers of players of players attend as supporters, committee members, managers, coaches and umpires. Now many of them play as well Their sessions follow on from the week day coaching sessions the girls attend. The girls turn to watch their mothers! </p>
<H3>Workforce development</h3>
<H4>Volunteering</h4>
<P>The mum's that volunteer fulfil a variety of function including team managing, fundraising, officiating, chairing league meetings and marketing and promoting the league.The fun environment that has been created for volunteers also makes recruiting them pretty easy. </p>
<H3>Promotion, marketing and raising the profile</h3>
<H4>PR and media coverage</h4>
<P>We are currently producing a DVD that hopefully shows all aspects of the project. This will be played at cinemas, leisure centres, at Head Teachers meetings etc.</p>
<H3>Rebranding and reversioning sport</h3>
<P>Whilst the actual playing rules for the children are the same, the way the league is run is quite different to other leagues as the emphasis is on fair play and enjoyment. All players must play at least half a match, no one gets left out. The selection process is based on sharing out of tall players, good players, beginners, small players, and ensuring the same number of ages in each team – the aim being to end of with teams of fairly equal ability. All children receive medals, not just the winners. </p>
<H3>Confidence and self esteem issues</h3>
<P>The Little League Netball rules ensure everyone plays at least half a game and throughout the season everyone plays the same number of half matches and full matches. Netball is a team sport and all the team are rewarded and congratulated. The end of season tournament is handicapped giving those lower down the league table a chance to win!</p> </div>
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<fieldset class="fieldgroup group-case-study-media"><legend>Media</legend><div class="field field-type-filefield field-field-case-study-media-image">
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ConfidenceEngagementHelpnetballRebrandingSelf-EsteemThu, 27 May 2010 14:48:30 +0000admin847 at http://wsff.org.ukWomen’s Running Network
http://wsff.org.uk/publications/case-studies/women%E2%80%99s-running-network
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<P><STRONG>"IT’S FUN, IT’S SAFE, IT’S SOCIAL!"</strong></p> </div>
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<P>The Women’s Running Network (WRN) was founded 11 years ago in Exeter to encourage women to run who would not normally consider that they could. Our ethos of all shapes, all sizes, all ages, all stages embraces all women and encourages them to improve their fitness and well-being. Our youngest is 12 and our oldest at present is 73.</p>
<P>The aim of WRN was to get women active but initially with no plans of expanding outside Exeter. As we grew our success spread to other parts of the country.</p><fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 01 January 1998 - ongoing<div class="field field-type-text field-field-case-study-organisation">
<div class="field-items">
<div class="field-item odd">
<div class="field-label-inline-first">
Organisation: </div>
Women's Running Network </div>
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</div>
</fieldset>
<fieldset class="fieldgroup group-audience"><legend>Audience</legend>All women<div class="field field-type-text field-field-case-study-audience-age">
<div class="field-items">
<div class="field-item odd">
<div class="field-label-inline-first">
Age group: </div>
0 - 15 </div>
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<div class="field-label-inline">
Age group: </div>
16 - 24 </div>
<div class="field-item odd">
<div class="field-label-inline">
Age group: </div>
25 - 40 </div>
<div class="field-item even">
<div class="field-label-inline">
Age group: </div>
41+ </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
<div class="field-items">
<div class="field-item odd">
Women only-helping other women. Women as leaders, women’s running groups as the new community. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
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<div class="field-item odd">
It started with runners who trained with us and loved it so much they wanted to share it. Promoted by word of mouth, good personal stories in press, on the radio and links with local events e.g. Race for Life. Charity events organised by the founders drew massive publicity in 2000. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
<div class="field-items">
<div class="field-item odd">
National </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>Running / jogging</fieldset>
<fieldset class="fieldgroup group-funding"><legend>Funding</legend><div class="field field-type-text field-field-case-study-funding">
<div class="field-items">
<div class="field-item odd">
The first 7 years were voluntary and by membership, then Community Investment Funding funding from Sport England in the South West until March 2009. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-partnership"><legend>Partnership</legend><div class="field field-type-text field-field-case-study-partnership">
<div class="field-items">
<div class="field-item odd">
Many partners locally, regionally and nationally. England Athletics are the primary partner.
</div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-results"><legend>Results</legend><div class="field field-type-text field-field-case-study-results-lessons">
<div class="field-label">Lessons: </div>
<div class="field-items">
<div class="field-item odd">
Having spent 11 years developing our project, we constantly review and change. In the first instance we didn’t really engage with local authorites but now some of our most successful projects have been working with partners.
</div>
</div>
</div>
<div class="field field-type-text field-field-case-study-results-eval">
<div class="field-label">Evaluation: </div>
<div class="field-items">
<div class="field-item odd">
We are expanding all the time. Retention of members is good compared with many clubs. We constantly review what we provide and we are always trying to improve service. We monitor the WRN, but using a member database showing total members, leaders, new areas and ages.
Hard to engage with young women and sustain a project with them. However with leaders passion have maintained the groups we started. These are limited and mainly in the south west.
</div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
<div class="field-items">
<div class="field-item odd">
<P><STRONG>Growing and sustaining participation</strong></p>
<P>The aim of WRN is to increase participation and encourage young women to stay active. Most of our women would not traditionally see themselves as runners and go to a traditional club.</p>
<P><STRONG>Workforce development</strong></p>
<P>All our leaders are trained and attend a UKA leadership course. Initially we had our own leaders course and our leaders also attended an England Athletics course. We had input into England Athletics course and they have just launched a new leadership course. We support our group leaders with ongoing training.<SPAN> </span></p>
<P><SPAN><STRONG>Reversioning sport</strong></span></p>
<P><SPAN></span>The whole ethos of our delivery is social and fun. Reducing any emphasis on competition.</p>
<P class="MsoNormal"><STRONG>Targetting confidence and self-esteem issues</strong></p>
<P class="MsoNormal">Body image and confidence are the biggest barriers we have faced in encouraging women to participate.</p>
<P class="MsoNormal"><STRONG>Health and well being</strong></p>
<P class="MsoNormal">Running definitely has an effect on health, both mental and physical. It has helped our participants overcome cancer, lose weight, reduce high blood pressure, cope with diabetes, aswell as some mental health problems.</p> </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-key-links"><div class="field field-type-link field-field-case-study-key-links">
<div class="field-label">Key links: </div>
<div class="field-items">
<div class="field-item odd">
<a href="http://www.womensrunningnetwork.co.uk" target="_blank">Women's Running Network</a> </div>
</div>
</div>
</fieldset>
http://wsff.org.uk/publications/case-studies/women%E2%80%99s-running-network#commentsJoggingBarriersMotivationsBody confidenceConfidenceEngagementRebrandingReversioningRunningSelf-EsteemTue, 30 Mar 2010 16:44:16 +0000editor747 at http://wsff.org.ukBack to Netball - Mid Sussex
http://wsff.org.uk/publications/case-studies/back-netball-mid-sussex
<div class="field field-type-text field-field-case-study-quote">
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<P> <STRONG></strong><STRONG><EM>“Back to Netball is designed to encourage women that may find it too daunting to enter a </em></strong><STRONG><EM>competitive club environment or may not have enough time to participate in traditional structures, </em></strong><STRONG><EM>an opportunity to participate in the sport. The initial emphasis is very much based on the social </em></strong><STRONG><EM>element and basic skill development, working at the participant’s pace.”</em></strong><STRONG> </strong></p> </div>
</div>
</div>
<div class="field field-type-filefield field-field-case-study-image">
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<div class="field-item odd">
<img class="imagefield imagefield-field_case_study_image" width="533" height="460" alt="" src="http://wsff.org.uk/sites/wsff.org.uk/files/case_study/images/backtonetball.jpg?1320940229" /> </div>
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</div>
<div class="field field-type-filefield field-field-case-study-attachment">
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<div class="field-item odd">
<div class="filefield-file clear-block"><div class="filefield-icon field-icon-application-pdf"><img class="field-icon-application-pdf" alt="application/pdf icon" src="http://wsff.org.uk/sites/all/modules/contrib/filefield/icons/protocons/16x16/mimetypes/application-pdf.png" /></div><a href="http://wsff.org.uk/sites/wsff.org.uk/files/case_study/attachments/Case_Study_offline_template_Back_to_Netball_PDF.pdf" type="application/pdf; length=100186">Case_Study_offline_template_Back_to_Netball_PDF.pdf</a></div> </div>
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</div>
<P>Following the overwhelming success of four Back to Netball sessions run in partnership with Mid Sussex District Council and Freedom Leisure, a need for competitive adult opportunities in the area was identified. Nine months following the initial Back to Netball session, a league began.</p><fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 01 September 2008 - ongoing<div class="field field-type-text field-field-case-study-organisation">
<div class="field-items">
<div class="field-item odd">
<div class="field-label-inline-first">
Organisation: </div>
England Netball </div>
</div>
</div>
<div class="field field-type-text field-field-case-study-project-name">
<div class="field-items">
<div class="field-item odd">
<div class="field-label-inline-first">
Project name: </div>
Back to Netball </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-audience"><legend>Audience</legend>All women<div class="field field-type-text field-field-case-study-audience-age">
<div class="field-items">
<div class="field-item odd">
<div class="field-label-inline-first">
Age group: </div>
16 - 24 </div>
<div class="field-item even">
<div class="field-label-inline">
Age group: </div>
25 - 40 </div>
<div class="field-item odd">
<div class="field-label-inline">
Age group: </div>
41+ </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
<div class="field-items">
<div class="field-item odd">
Prior to the Back to Netball programme, the majority of the participants failed to participate in any sport. In the space of a year, the participants were now training and competing on a weekly basis. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
<div class="field-items">
<div class="field-item odd">
Back to Netball sessions were promoted in local publications, through the local junior club and posters were put up in places that women may congregate. Participants from those sessions were encouraged to form teams and recruited to the league through their nominated captains. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
<div class="field-items">
<div class="field-item odd">
Rural </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>Netball</fieldset>
<fieldset class="fieldgroup group-funding"><legend>Funding</legend><div class="field field-type-text field-field-case-study-funding">
<div class="field-items">
<div class="field-item odd">
The project was kick started with an £8,000 grant from Sport England Small Grants, however, through subs and league fees, is now self funding. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-partnership"><legend>Partnership</legend><div class="field field-type-text field-field-case-study-partnership">
<div class="field-items">
<div class="field-item odd">
Initial Back to Netball sessions were implemented by the Sussex Netball Development Officer (NDO), in partnership with the programming team from Freedom Leisure and Mid Sussex District Council. The Sussex County Committee supported the project through committee member time.
</div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-results"><legend>Results</legend><div class="field field-type-text field-field-case-study-results-lessons">
<div class="field-label">Lessons: </div>
<div class="field-items">
<div class="field-item odd">
The league has sustained Back to Netball participants and has grown to accommodate a further two teams. Two participants have recently gone on to complete the UKCC Level 1 Coaching certificate and one participant has recently passed her C umpiring award and has implemented an umpire mentoring scheme. There is now a netball infrastructure in an area where until a year ago there was no opportunity for adult netball. </div>
</div>
</div>
<div class="field field-type-text field-field-case-study-results-eval">
<div class="field-label">Evaluation: </div>
<div class="field-items">
<div class="field-item odd">
The committee were relatively new to the sport, and needed more support than was expected. The NDO and local Sport Development Unit were able to support, particularly in terms of submitting a funding bid.
Back to Netball is very successful in engaging women that otherwise would not participate in competitive sport. By ensuring that the gentle reintroduction message is communicated, other sports could run similar projects. Working in close partnership with local authorities and keeping communication lines open with all partners is imperative. </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
<div class="field-items">
<div class="field-item odd">
<P><STRONG>Opening up access to facilities</strong></p>
<P>Previously, facility use was dominated by male 5-a-side football and 'pay and play' badminton. In an equality usage review, this was identified and now time, both indoor and outdoor, is dedicated to female groups. </p>
<P><STRONG>Growing and sustaining participation</strong></p>
<P>Initially Back to Netball sessions were run to increase participation and across the four sites, over 100 women were introduced to the sport. By starting a competitive league this has not only sustained activity but many of the women continue to train, so has increased overall levels of activity.</p>
<P><STRONG>Workforce development</strong></p>
<P>A number of the participants have gone on to complete coaching and officiating qualifications which were funded through the Sport England Small Grant. The County Committee have also provided mentoring to increase the standards of umpiring. Six participants have formed a committee and oversee all aspects of the general running of the league, including management of finances and umpiring and training. </p>
<P><STRONG>Promotion, Marketing and raising the profile </strong></p>
<P>The league has been featured in the local newspaper on a number of occasions and the group have also set up a Facebook group to communicate with participants. </p>
<P><STRONG>Rebranding and revisioning sport</strong></p>
<P>The initial Back to Netball sessions were branded as a gentle introduction to the sport, in a fun and social environment. With the introduction of the league, it has quickly become more competitive.</p>
<P><STRONG>Targeting confidence and self-esteem issues</strong></p>
<P>Many of the participants were very nervous prior to the initial Back to Netball sessions and going into competitive fixtures. The back to basics nature of Back to Netball very much addresses the perceived psychological barriers some participants may use as a barrier to participation. A number of the ladies commented how they couldn’t believe that they were playing netball again, after not participating for twenty years. </p>
<P><STRONG>Health and wellbeing</strong></p>
<P>Weight loss has been noted as an outcome of the league. Many of the participants previously did no physical activity, prior to their participation in the Back to Netball sessions</p> </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-key-links"><div class="field field-type-link field-field-case-study-key-links">
<div class="field-label">Key links: </div>
<div class="field-items">
<div class="field-item odd">
<a href="http://www.englandnetball.co.uk/" target="_blank">Netball England</a> </div>
</div>
</div>
</fieldset>
<p><a href="http://wsff.org.uk/publications/case-studies/back-netball-mid-sussex" target="_blank">read more</a></p>http://wsff.org.uk/publications/case-studies/back-netball-mid-sussex#commentsNetballConfidenceEngagementPhysical literacySelf-EsteemTue, 30 Mar 2010 15:55:03 +0000editor743 at http://wsff.org.ukSweat in the City
http://wsff.org.uk/publications/case-studies/sweat-city
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<P>"My confidence has grown and I feel like I could fit into a place like a gym"</p> </div>
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<img class="imagefield imagefield-field_case_study_image" width="593" height="647" alt="" src="http://wsff.org.uk/sites/wsff.org.uk/files/case_study/images/sitclogofinal.jpg?1319705871" /> </div>
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<div class="filefield-file clear-block"><div class="filefield-icon field-icon-application-pdf"><img class="field-icon-application-pdf" alt="application/pdf icon" src="http://wsff.org.uk/sites/all/modules/contrib/filefield/icons/protocons/16x16/mimetypes/application-pdf.png" /></div><a href="http://wsff.org.uk/sites/wsff.org.uk/files/case_study/attachments/Case_Study_SITC.pdf" type="application/pdf; length=269040">Case_Study_SITC.pdf</a></div> </div>
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<P>Sweat in the City (SitC) was an innovation research project to help to find out why 16- 24 year old women are half as active as men of the same age. With the help of a <STRONG>feminine brand, celebrity ambassadors</strong> and a chance to discover a ‘fitter and healthier you’, over <STRONG>2000 young women across London</strong> were recruited and provided with a <STRONG>three-month free and mentored gym membership</strong>.</p><fieldset class="fieldgroup group-overview"><legend>Overview</legend><div class="field field-type-text field-field-case-study-summary">
<div class="field-items">
<div class="field-item odd">
<P>Sweat in the City was an innovation research project to find out why 16- 24 year old women are half as active as men of the same age. </p> </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 29 September 2008 - 21 December 2008<div class="field field-type-text field-field-case-study-organisation">
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<div class="field-item odd">
<div class="field-label-inline-first">
Organisation: </div>
Women's Sport and Fitness Foundation </div>
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<div class="field-item odd">
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Project name: </div>
Sweat in the City </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-audience"><legend>Audience</legend>All women<div class="field field-type-text field-field-case-study-audience-age">
<div class="field-items">
<div class="field-item odd">
<div class="field-label-inline-first">
Age group: </div>
16 - 24 </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
<div class="field-items">
<div class="field-item odd">
Innovation
SitC incorporated elements designed to specifically appeal to young women and counter-act the barriers to participation. Removing the practical barriers of cost and inconvenience was the first step.
Aspirational brand and tone
SitC was designed to be lively, positive and easy to identify with. The association with the iconic Sex in the City was crucial. Many gyms were over-subscribed within days. The tone used in communication was feminine, young and friendly. The women felt the programme was designed with them in mind.
Social and supportive
Working out in a gym can be a lonely and daunting task, but the combined effects of online networking, special group sessions and a named mentor ensured that participants felt part of a team. Advice was provided on the website for people new to the gym making no assumptions about previous knowledge or experience.
A warm welcome and high quality customer care
The first visit – needs to exceed expectations as just walking through the door can be a daunting experience.
A useful and timely induction – often inductions can feel rushed, or assume knowledge, and core confidence can be lost. Can be the difference between coming back or not.
Friendly and available staff – on reception or instructors, staff should be friendly, professional and not intimidating.
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</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
<div class="field-items">
<div class="field-item odd">
Recruitment and promotion
All the promotion was aimed at driving 16-24 year old women to the SitC website (www.sitc.co.uk) where the women would register for the membership places.
Two ambassadors were recruited, Jessica Taylor and Carly Zucker, to help promote SitC. They were both similar age to the target women, plus they live healthy and active lives, making them good role models.
Through Jessica and Carly considerable media coverage was generated, both traditional and innovative. Coverage included London radio and in national and regional newspapers (e.g. The Sun, Metro and The Evening Standard), as well as within online blogs (e.g. Daily Candy).
A Facebook profile was created and, there was advertising in Bebo. a media messaging company (Blik) was also employed to promote the programme through young people’s mobile phones.
Leaflets were created for partners, local authorities, School Sport Co-ordinators and the leisure centres to distribute to their audiences.
</div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
<div class="field-items">
<div class="field-item odd">
Local </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>Gym-based/ aerobics</fieldset>
<fieldset class="fieldgroup group-funding"><legend>Funding</legend><div class="field field-type-text field-field-case-study-funding">
<div class="field-items">
<div class="field-item odd">
National Lottery Community Investment Fund </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-partnership"><legend>Partnership</legend><div class="field field-type-text field-field-case-study-partnership">
<div class="field-items">
<div class="field-item odd">
Fitness Industry Association </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-results"><legend>Results</legend><div class="field field-type-text field-field-case-study-results-lessons">
<div class="field-label">Lessons: </div>
<div class="field-items">
<div class="field-item odd">
Becoming – and staying – active
A week after SitC finished, nine in ten participants said they intended to stay active (86%).
Crucially, six months on, 72% were more active.
Shaping up and improving fitness levels
“I am really upping the amount I work out and the levels I do each time. Exciting stuff! I think my stomach feels flatter, and my thighs seem more toned but maybe its just an effect of being more positive about my body image”
Increasing body confidence
As the charts demonstrate, participant’s body image improved and their self-consciousness decreased markedly.
Often women reject exercise because of body confidence – SitC proved that if provided with the encouragement to start, then being active can be an aid to confidence.
Healthy choices
Being active fostered other behaviours – choosing to walk to school or work or taking the stairs or even giving up smoking. Some physical benefits were a surprise to the women – increased co-ordination for example.
The feel-good factor
Despite motivations to join SitC being broadly physical, most participants discovered the benefits were in the mind rather than the body.
Nearly nine in ten (88%) agreed that ‘SitC reminded me how good it feels to be active’.
Willingness to try new things
The opportunity to try new activities in SitC was useful in removing prejudices.
The number of women confident about attending an aerobics class, or using machine in the gym, trebled from the beginning of the programme to the end.
</div>
</div>
</div>
<div class="field field-type-text field-field-case-study-results-eval">
<div class="field-label">Evaluation: </div>
<div class="field-items">
<div class="field-item odd">
Lessons learnt?
Ensure all leisure centre/gyms have signed up to the programme well in advance so that staff can receive adequate training prior to the women coming through the door.
If the programme was to run again, oversubscribe the free spaces. If a gym offered 10 places 20 would be given away but the first 10 to take up the induction would receive the free place.
Ensure better monitoring systems are put in place to capture information about attendance and retention.
Monitoring and evaluation
As part of the registration process, participants completed an online questionnaire to establish a benchmark for their participation behaviour, attitudes towards exercise, their bodies and confidence levels.
Immediately after the programme finished the participants were emailed again and asked to complete a post programme questionnaire. They were asked the same questions as previously, as well as additional questions about how they found the programme, frequency of attendance, staff, facilities and the support they received.
A further six months later they were re-contacted and asked to complete a questionnaire about their present activity levels.
In addition to the quantitative data collected, three focus groups were held with a sample of participants on the programme. These focus groups enabled us to obtain a deeper understanding of the barriers that this age group face when considering activity, as well as more about their motivators and drivers.
</div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
<div class="field-items">
<div class="field-item odd">
<P>Rebranding and revisioning sport, confidence and self esteem issues, and growing and sustaining participation</p> </div>
</div>
</div>
</fieldset>
<fieldset class="fieldgroup group-key-links"><div class="field field-type-link field-field-case-study-key-links">
<div class="field-label">Key links: </div>
<div class="field-items">
<div class="field-item odd">
<a href="http://www.sweatinthecity.co.uk" target="_blank">Sweatinthecity</a> </div>
<div class="field-item even">
<a href="http://www.fia.org.uk" target="_blank">Fitness Industry Association</a> </div>
</div>
</div>
<div class="field field-type-email field-field-case-study-key-contacts">
<div class="field-items">
<div class="field-item odd">
<a href="mailto:[email protected]">[email protected]</a> </div>
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</div>
</fieldset>
<p><a href="http://wsff.org.uk/publications/case-studies/sweat-city" target="_blank">read more</a></p>http://wsff.org.uk/publications/case-studies/sweat-city#commentsYoung womenBarriersMotivationsMediaPRConfidenceEngagementgymsMarketingPromotionRebrandingReversioningRole modelsSelf-EsteemSweat in the CitySocial networkingBrandWed, 24 Mar 2010 15:45:31 +0000editor658 at http://wsff.org.ukFaith and Action: Born to Succeed
http://wsff.org.uk/publications/case-studies/faith-and-action-born-succeed
<div class="field field-type-filefield field-field-case-study-image">
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<P>The project aims to tackle the low number of Muslim women and girls in sport, in order to bring equality through the arena of sport. This is done through the provision of a suitable environment in which they could train and compete against women and girls of the same and different faiths.</p><fieldset class="fieldgroup group-project-details"><legend>Project details</legend>Project duration: 01 August 2009 - 01 August 2012<div class="field field-type-text field-field-case-study-organisation">
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Organisation: </div>
Muslim Women’s Sports Foundation </div>
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Project name: </div>
Faith and Action: Born to Succeed </div>
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<fieldset class="fieldgroup group-audience"><legend>Audience</legend>Muslim<div class="field field-type-text field-field-case-study-audience-age">
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Age group: </div>
16 - 24 </div>
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Age group: </div>
25 - 40 </div>
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Age group: </div>
41+ </div>
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<fieldset class="fieldgroup group-innovation"><legend>Innovation</legend><div class="field field-type-text field-field-case-study-innovation">
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The project is unique as it is the first project to is focus specifically on delivering activity for Muslim women. </div>
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<fieldset class="fieldgroup group-recruitment-and-promotion"><legend>Recruitment and promotion</legend><div class="field field-type-text field-field-case-study-recruit">
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We recruited participants through schools, word of mouth and the media. </div>
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<fieldset class="fieldgroup group-location"><legend>Location</legend><div class="field field-type-text field-field-case-study-location">
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Regional </div>
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<fieldset class="fieldgroup group-delivery"><legend>How was your project delivered?</legend>Basketball, football<div class="field field-type-text field-field-case-study-delivery-other">
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Basketball, football </div>
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<fieldset class="fieldgroup group-funding"><legend>Funding</legend><div class="field field-type-text field-field-case-study-funding">
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Our project is reliant on funding from the Football Foundation and Nike Player Panel. </div>
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<fieldset class="fieldgroup group-partnership"><legend>Partnership</legend><div class="field field-type-text field-field-case-study-partnership">
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Partners include Sporting Equals, the Prince’s Trust, Elite Youth, Islamic Societies, Asian Football Network, Harrow and Brent Council, BBC One Extra and many sporting organisations including England Basketball and The Football Association. The chair of the MWSF was voted one of the top 20 most influential Muslim women in the UK by the Times and sits on the FA’s Advisory Group for Race Equality, the FA’s Asian and Muslim Women’s Support group, and John Mann’s (MP) Tackling Islamophobia and Anti-Semitism taskforce. The MWSF have also been recognised by winning the 2008 Mosaic Award, Nike Player Panel Award and 2009 Muslim News Award for Excellence for Sport. </div>
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<fieldset class="fieldgroup group-themes"><legend>Themes</legend><div class="field field-type-text field-field-case-study-themes">
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<P><STRONG>Growing participation</strong></p>
<P>The Faith and Action: Born to Succeed project was specifically introduced to tackle the low number of Muslim women and girls in sport, in order to bring equality through the arena of sport. Part of the project is to research Muslim women’s participation in sport across England, in particular barriers that prevent such women from participating at all levels of sport, and recommendations for ways to engage them.</p>
<P><STRONG>Confidence and self-esteem</strong></p>
<P>The project aims to help MWSF build an organisational infrastructure that has the scope to change attitudes about, and the understanding of, what sport can provide Muslim women and support other organisations to deliver appropriate coaching sessions for such target audiences.</p> </div>
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<div class="field-label">Key links: </div>
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<a href="http://www.mwsf.org.uk/the_foundation.html" target="_blank">Muslim Women's Sport Foundation</a> </div>
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<p><a href="http://wsff.org.uk/publications/case-studies/faith-and-action-born-succeed" target="_blank">read more</a></p>http://wsff.org.uk/publications/case-studies/faith-and-action-born-succeed#commentsBasketballDemographicsFootballBMEBarriersEngagementFacilitiesMuslimMuslim womenTalent developmentWed, 17 Mar 2010 13:09:20 +0000editor628 at http://wsff.org.uk