Did you know that just 36% of girls participated in some form of sport in 2002 as a member of a sports club (compared with 51% of boys).
"Scottish Widows is proud to support the work of the Women's Sport and Fitness Foundation and excited to be involved in 'It's time', a project that aims to raise the profile of women's lack of participation in sport and fitness with Government, the media, the industry and consumers. Scottish Widows and the WSFF have a shared interest in women's well-being and their longterm future. The WSFF would like to see more women physically active early in life and staying active throughout their life. Scottish Widows would like to see more women saving earlier in life to ensure a financially comfortable retirement. In short, we both believe that in order to keep fit physically and financially, preparation is everything.
Our partnership with the WSFF is a key strand in our programme of promoting health and well-being in the community, and sits alongside our role as Official Pensions and Investment Provider of the London 2012 Olympic and Paralympic Games.
The research being undertaken by the WSFF into the barriers preventing women from taking part in sport and fitness echoes the comprehensive body of research that Scottish Widows produces every year. In our annual Women and Pensions Report we explore the problems women face in saving for their retirement. It will be interesting to consider the parallels between these two issues of physical and financial health.
We hope that this report will be a significant step towards generating solutions to the challenge of raising women's participation levels in sport and fitness, and that through this the lives of women and girls across the UK will improve."