We Help
We help sports and fitness deliverers deliver; from national governing bodies to local authorities, schools to gyms. 
We provide the insights, the evidence and the advice they need to make fitness enjoyable and relevant to girls and women.

Understand the difference

We help deliverers understand that women's motivations and expectations are different from men's. That women expect the quality experience and customer service they enjoy elsewhere.

That clean swimming pools, showers that work, even hair straighteners in school changing rooms, can make a difference. That better signposting and support will help women enjoy being more active.