Did you know that just 19% of women take part in at least moderate intensity physical activity for at least thirty minutes three times per week.

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Creating a Nation of Active Women conference

The Emirates Stadium, 24 November 2008

Over 200 delegates attended the 2008 WSFF annual conference. Building on last year’s ground-breaking event which drew widespread national attention to the crisis in women’s physical activity, this year's conference set out the solutions.

The event brought to life Creating a nation of active women, the first national strategy designed to get more women and girls active, and saw leading speakers from Government, sport, retail, marketing and the media consider:

'Creating a nation of active women' cover graphic
  • how to treat women as customers
  • the creation of a society in which active women are attractive women
  • the policies necessary to create the environment for success

More information on the day's speakers and some of their presentations can be accessed here.

Tessa Jowell Breaking the glass ceiling: Creating a nation of active women
Tessa Jowell, Minister for the Olympics
Heather Frederiksen Going for Gold
Heather Frederiksen, Paralympian Gold Medalist
Sue Tibballs A customer-orientated strategy
[PowerPoint presentation]
Sue Tibballs, CEO, Women's Sport and Fitness Foundation
Stephanie Ankrah The consumer decides
Stephanie Ankrah, Marketing Manager, Women's Training, Nike
Kate Spicer Zero tolerance: Why women would rather be thin than healthy
[PowerPoint presentation]
Kate Spicer, Journalist and Broadcaster
Margot Raggett Changing the beauty ideal: Dove's campaign for real beauty
[PowerPoint presentation]
Margot Raggett, CEO, Lexis PR
Dame Kelly Holmes CBE A question of women's sport
[Microsoft Word document]
Team quiz hosted by Dame Kelly Holmes CBE
Scott McCarthy Case study - British Judo Association
[PowerPoint presentation]
British Judo Association: Scott McCarthy, CEO,
Mark Brian Case study - British Universities & Colleges Sport
[PowerPoint presentation]
Mark Brian, Head of Sports Programmes, BUCS
Jessica Lindohf Case study - Fit for Girls Programme
[PowerPoint presentation]
Jessica Lindohf, Women, Girls & Sport Officer, sportscotland
Donna de Varona The American model
Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women's Sports Foundation, USA
Panel discussion photo The direction of success
Introduction to the Commission on the Future of Women's Sport by Dame Tanni Grey-Thompson DBE followed by a panel discussion to examine three key areas of policy for women's sport: leadership, investment and profile.

Donna de Varona, First President & Chairman, Women's Sports Foundation, USA
Phil Smith, Director of Sport, Sport England
Mercedes Coghen, CEO, Madrid 2016 Olympic Bid

Photographs by Nina Hollington

Climber graphic