Did you know that 42% of women and almost 50% of men believe that girls are not given as much encouragement as boys to do sport.

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About us

Who are we?

The Women's Sport and Fitness Foundation (WSFF) is the charity that campaigns to make physical activity an integral part of life for women and girls in the UK.

What do we do?

We are committed to improving, increasing and promoting opportunities for women and girls - in all roles and at all levels - in sport, fitness and physical activity through advocacy, information, education, research and training. We campaign for change at all levels of sport through raising awareness and influencing policy.

When was the organisation set up?

It was originally set up in 1984 by women working in sport who were concerned about the lack of sport and recreation opportunities for women and girls, and the low representation of women in sports coaching, sports management and the sports media. WSFF became a registered charity and company limited by guarantee in 1997.

How are we funded?

What have we achieved?

Since 1984, the Women's Sport and Fitness Foundation has been involved in a variety of projects to promote women's sport. These have included:

We also produce a variety of women and sport resources including posters, information packs, photographic exhibition and fact sheets. See our products and services section.

How do we work?

We believe that WSFF can be the catalyst to place physical activity at the heart of women's and girl's lives. But this is an issue for all of us.

As representatives of a critical national cause, some of our staff and operational costs are funded by the Government. However, we are reliant on establishing and maintaining wider partnerships throughout Government, Parliament, the public sector and the worlds of sport and education to support and work with us.

Enlightened commercial organisations such as Scottish Widows have seen the high profile rewards of working with WSFF. We understand how to create mutually beneficial partnerships, how to help build brands and how to put our expertise at the service of business.

As a campaigning organisation we know how to generate stories for the media that are topical, relevant and thought-provoking, how to capture and hold the attention of an audience and how to work together to change behaviour.

We keep our partners and individual supporters informed and motivated through regular e-zines, events and briefings.

If you share our vision and would like to help us achieve our goals, please do get in touch. Whether a potential partner, someone with a public profile, or a committed individual, we'd love to hear from you and have your support.