The Challenge

80% of women aren't doing enough exercise to stay healthy. Our challenge is to remove the barriers that prevent women from enjoying being active - throughout their lives.

That could mean encouraging schools to think of more imaginative PE lessons for girls, or giving women more confidence to exercise, or pushing for more media coverage of women in sport


The one thing we don't do is under estimate the scale of the challenge.


At 15, only half as many girls as boys take the recommended amount of exercise.

Fewer and fewer young women take regular exercise every year.

Women's sport only receives 0.4% of commercial investment.


Our challenge is to help, persuade and inspire women of all ages to stay active. Not just at school, but as they grow up and grow old. 

We've separated the challenge into three segments: