Love2

From 8th February to 14th February 2010 PRO-ACTIVE South London facilitated a women and girls sports and physical activity festival across South London branded LOVE2. PRO-ACTIVE South London offered up to £500 of funding to deliverers of sport to hold an event aimed at women and girls during the LOVE2 week. These events were not just a ‘one off’ event but were a ‘taster’ linked to local, regular ongoing activities promoted to participants during this festival. The activities were based on at least one of the following themes: ‘Have a go’; ‘Something different’; and ‘Play again’.

Project detailsProject duration: 08 February 2010 - 14 March 2010
Organisation: 
PRO-ACTIVE South London
Project name: 
Love2
AudienceAll women
Age group: 
0 - 15
Age group: 
16 - 24
Age group: 
25 - 40
Age group: 
41+
Recruitment and promotion
In 2010, there were 24 projects from a range of providers including some commercial providers, school sports partnerships, local clubs, the YMCA and from the Education Sector.
Location
Urban
How was your project delivered?Football, Tennis, Other (Judo)
Funding
Through Playsport London via their Winter Programme.
Partnership
Playsport London
Results
Evaluation: 
LOVE2 was held for the first time in 2009. 34 projects had a total attendance of 828 participants including 50 disabled participants and with 44% of participants aged between 11 and 15 years. Over half the participants were from non-white ethnic groups including 28% from a black or mixed race background.
Themes

All tasters must fill one or more criteria:

‘Have a go’
These activities were aimed at women and girls who currently do not take part in any sport or physical activity and for whatever reason have never really participated in sport or physical activity. These sessions provided this group with the opportunity to get involved and ‘have a go’.

‘Something different’
These sessions were aimed at women and girls who may currently be taking part in some activity but want to try ‘something different’.

‘Play again’
These activities were aimed at girls and women who have previously taken part in a particular sport or activity whether it be at school, college, club or otherwise. The purpose of these sessions was to reignite the old flame and get them participating again.

Sutton Utd FC The Club are, as part of a wider development plan, introducing women and girls football into the programme working with the Surrey FA seeking Charter Status. As part of LOVE2, the Club ran a women and girls football festival. It was launched at one of their Ryman League games, attended by Fay White, the England Women’s captain. The Club is also working closely with the london borough of Sutton on improving leisure provision, including taking responsibility for an adjacent playing field and providing increased levels of maintenance.

Sutton Churches Lawn Tennis Club The Club held a LOVE2 Ladies Morning Coaching Course. Over the space of a week 12 women attended, including 8 who were 50+, two of whom have since joined the Club.

Streatham Storm Streatham Storm, a National League Ice Hockey team, held a Come and Try it event both at Streatham Ice Rink and at a local community centre to learn the basics of the sport. The sessions attracted 15 attendees and as a result 5 of those have attended further beginners sessions at the Club.

Croydon Judo Club Croydon Judo Club worked with the London Development Manager of the British Judo Association (BJA) to organise and manage the course, held at its own centre in Central Croydon. The course was held as an introduction to Judo and attracted higher numbers than expected. The Club also linked with a local girl’s school to introduce attendees to a sport that they have never tried before. The BJA is considering using LOVE2 as a framework for development work with women and girls in other areas.

Key links: 
PRO-ACTIVE South London