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Press

Establishing a relationship with the media

Your efforts will be better rewarded if you build up a relationship with local journalists. They often look for good local news stories - but take care not to overwhelm them.

Before you speak to the journalist you are targeting, read the publication or listen to/watch their programme.

• Be courteous when you call them, and check that you are calling at a convenient time.
• Once they are listening, ask:

1. About their deadlines - when do they go to press?
2. When would they like to be contacted?
3. How would they like to receive information - by fax, email or telephone?
4. What kind of stories are they interested in?

• Make sure you get the number of their direct telephone line if they have one, their fax number, email address and any other relevant details.
• Next time you call, remind them of your previous conversations.
• Invite them to any event your organisation might be running - once you meet face-to-face they are more likely to remember you.
• Never give up!

Women's Sport and Fitness Foundation
3rd Floor, Victoria House, Bloomsbury Square, London, WC1B 4SE
Registered Charity No. 1060267
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