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It's time

The Prime Minister, Gordon Brown, recently opened our Raising the Game - The Future for Women's Sport conference. Watch his video message of support for our 'It's time' project here:

There is a crisis in women's participation. 81% of women aren't doing enough sport or exercise to benefit their health and, by 2017, the situation could be even worse.

At the Future for Women's Sport conference on November 15th, WSFF launched our unique research report ‘It's time', sponsored by Scottish Widows (click here to view their message of support).

The report (which is now available to download) details the status and reasons for women's critically low levels of physical activity and looks ahead ten years to forecast future participation levels.  The Future Foundation research was commissioned by WSFF in order to create the debate that will lead to the first national strategy to increase women's participation.

WSFF will be using this report to stimulate a debate in the sport sector and beyond about how more women and girls can be encouraged to become and stay active. Some ideas are given in the report, but in Spring 2008 we will publish the first ever national strategy designed to achieve a step change in female participation.

• It's time the sport sector viewed women on an equal basis as men.
• It's time we made women aware of the importance of being active, and provided the activities and facilities that women want, where they want, and at the times they want.
• It's time we took meaningful action to challenge a culture that allows girls to grow up believing it is more important to be thin than healthy.

If you want to get involved, or be kept informed, click here to bookmark this page and make sure to come back for regular updates.

Women's Sport and Fitness Foundation
3rd Floor, Victoria House, Bloomsbury Square, London, WC1B 4SE
Registered Charity No. 1060267
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