Creating a Nation of Active Women conference

The Emirates Stadium, 24 November 2008

Over 200 delegates attended the 2008 WSFF annual conference. Building on last year’s ground-breaking event which drew widespread national attention to the crisis in women’s physical activity, this year's conference set out the solutions.

The event brought to life Creating a nation of active women, the first national strategy designed to get more women and girls active, and saw leading speakers from Government, sport, retail, marketing and the media consider:

'Creating a nation of active women' cover graphic

how to treat women as customers
the creation of a society in which active women are attractive women
the policies necessary to create the environment for success

More information on the day's speakers and some of their presentations can be accessed here.

	Breaking the glass ceiling: Creating a nation of active women Tessa Jowell, Minister for the Olympics
	Going for Gold Heather Frederiksen, Paralympian Gold Medalist
	A customer-orientated strategy [PowerPoint presentation] Sue Tibballs, CEO, Women's Sport and Fitness Foundation
	The consumer decides Stephanie Ankrah, Marketing Manager, Women's Training, Nike
	Zero tolerance: Why women would rather be thin than healthy [PowerPoint presentation] Kate Spicer, Journalist and Broadcaster
	Changing the beauty ideal: Dove's campaign for real beauty [PowerPoint presentation] Margot Raggett, CEO, Lexis PR
	A question of women's sport [Microsoft Word document] Team quiz hosted by Dame Kelly Holmes CBE
	Case study - British Judo Association [PowerPoint presentation] British Judo Association: Scott McCarthy, CEO,
	Case study - British Universities & Colleges Sport [PowerPoint presentation] Mark Brian, Head of Sports Programmes, BUCS
	Case study - Fit for Girls Programme [PowerPoint presentation] Jessica Lindohf, Women, Girls & Sport Officer, sportscotland
	The American model Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women's Sports Foundation, USA
	The direction of success Introduction to the Commission on the Future of Women's Sport by Dame Tanni Grey-Thompson DBE followed by a panel discussion to examine three key areas of policy for women's sport: leadership, investment and profile. Panellists: Donna de Varona, First President & Chairman, Women's Sports Foundation, USA Phil Smith, Director of Sport, Sport England Mercedes Coghen, CEO, Madrid 2016 Olympic Bid