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active women strategy

Creating a nation of active women

In November 2007, the Women’s Sport and Fitness Foundation’s report, It’s time, revealed the extent of the crisis in women’s physical activity and committed to create a strategy to address the problem; in July 2008, this strategy was launched.

Creating a Nation of Active Women, is the first plan for national change in this area. It describes a compelling vision, outlines a new approach, makes practical recommendations and advocates setting challenging targets.  It provides a framework, comprising three key imperatives which offer policy-makers and providers of sport and fitness a structured approach in which to:

• develop and deliver appropriate sport and exercise
• create the supportive culture
• facilitate the enabling conditions

necessary for women to make regular physical activity an integral part of their daily lives.

The strategic framework

Sponsored by Scottish Widows, copies of Creating a Nation of Active Women [Adobe Acrobat Document] are available to download. We hope that its contents will help inform and achieve our vision of a nation of active women.

Women's Sport and Fitness Foundation
3rd Floor, Victoria House, Bloomsbury Square, London, WC1B 4SE
Registered Charity No. 1060267
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